Thursday 31 October 2013

How often should you encourage your members to visit?

The results of last month’s newsletter survey are now in. We asked our readers about members’ weekly visit patterns:

  1. How often you think members should visit to have the best chance of sticking around?
  2. How often does the average member visit the gym?

The results are interesting; there are a lot of reports that say members who visit 2-3 times a week stay for longer, and that’s what the majority of our newsletter readers think. However, there’s also a group who believe that once a week is enough, and a handful of people who think that 4-7 times a week is best for member retention.

Friday 18 October 2013

Sport the difference, and motivating exercise programmes

What’s the difference between the sports in column A and those in column B?
A
B
Football
Athletics
Rugby
Cycling
Basketball
Rowing
Hockey
Swimming

Take a few minutes to think about it while we tell you how we think most exercise programmes in most gyms could be improved.