How do you know how well your joining process is working, how your member journey is going, and how you members feel after a week or two? One or two might tell you, and if there’s anything going wrong you might get a complaint. Equally, you might not even hear about it.
In the UK, we’re not usually very good at complaining, although online reviews are starting to change this. It’s now easier to leave feedback, and if you don’t ask your members for it, you’ll still get it (but just the negative ones!)
A new member’s survey or review is crucial to your member journey. You need to ask you members because this feeds all the feedback into one place where you can measure and monitor it.