January is a great time of year to get new members. Most people are eating more (we’re not talking about Christmas, it’s winter here in the UK, so it’s just natural to need more fuel). Many want a new start in the new year, everyone’s talking about fitness, and there are some unbelievable offers to join health clubs.
So, what do we recommend they do? We devalue the membership by giving a month free and/or no joining fee, and then tell them they need to visit 3 times a week!